IS IT REALLY INFLUENCER ECONOMY: HYPE OR HERE TO STAY?

Is the influencer economy a fleeting momentary phenomenon? Or is it here to thrive for the long haul? The answer, as with many things in this ever-evolving digital landscape, isn't simple. While some argue that the influencer marketing model is built on superficiality, others point to its undeniable power in shaping consumer behavior. Undoubtedly